WIND Hellas is one of the major telecommunication companies in Greece with more than 4.5 million customers. F2G is the prepaid instance of WIND aiming at a younger audience with tech savvy behavior.
CASE STUDY
Campaigns
Redeemed Points
Messages Sent Daily
Increase ARPU
WIND Hellas is one of the major telecommunication companies in Greece with more than 4.5 million customers. F2G is the prepaid instance of WIND aiming at a younger audience with tech savvy behavior.
The challenge was to re energize myF2G app by introducing a new loyalty scheme called “Flames” aiming to strengthen F2G customer loyalty, activate subscribers via myF2G app, reduce churn and eventually optimize sales through existing myF2G app.
Verlabs was selected as the strategy and technology partner to design, develop and manage the Loyalty platform powered by a Recommendation Rule Engine along with a gamification element called “Tap & Get It”.
Our strategy included a solution that was centered around a unique & personalized customer experience with gamification elements in order to boost the engagement via the app but also to bring new app users.
“EnA is helping us to be relevant with our Subscribers and to achive our ultimate goal: to improve our customer engagement, that results to higher retention and an increase of ARPU.”
— Michalis Anagnostakos
Chief Consumer Officer, WIND Hellas